
Foreign chocolate brands such as Dove, Cadbury and Hershey’s have now captured about 70% of the Chinese chocolate market. As Barry Callebaut, the world’s largest chocolate manufacturer with 25% of the global market, recently opened its first chocolate factory in China in Suzhou City, the top 20 chocolate companies in the world have now all entered the Chinese market.
Second largest chocolate market
Industry insiders suggested that this would be a blow to local Chinese chocolate companies in this globalized competition. The world’s top 20 chocolate companies have all entered China, and there are more than 70 imported or JV chocolate brands in today’s Chinese market.
In fact, even before the arrival of Barry Callebaut, China’s local chocolate companies had already been losing market shares to multinational competitors.
Local companies not in the local market
Although the rapidly growing Chinese chocolate market is good news for its local chocolate companies, Chinese consumers today are frequently referring to foreign brands such as Dove, Cadbury, Hershey’s and Ferrero but seldom mentioning local brands.
Furthermore, most Chinese chocolate companies are weak in product R;D, resulting in slow product changes and updates.
The above industry issues have costed local companies’ opportunities to participate in the competition for the Chinese chocolate market.
As Barry Callebaut finally entered the Chinese market, its Suzhou factory will make chocolate production even cheaper for multinational brands. The vast potential of China’s chocolate market is not only for foreign brands, but is also laid in front of local chocolate producers.
China’s Chocolate Market Dominated by Foreign Brands
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